NAICS 541910 Marketing Research and Public Opinion Polling

NAICS Code: 541910

Code Title: Marketing Research and Public Opinion Polling

Code Sector: 54 - Professional, Scientific, and Technical Services

NAICS 541910 Marketing Research and Public Opinion Polling Description

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.


Illustrative Examples

Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services

Cross References

Establishments primarily engaged in--
  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities;
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

Alternate Titles

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical

NAICS 541910 Crosswalk

Crosswalk between the North American Industry Classification System (NAICS) and Standard Industrial Classification System (SIC) --

Crosswalk between the North American Industry Classification System (NAICS) and International Standard Industrial Classification of All Economic Activities Code Revision 4.0 --

  • ISIC 7320 - Market research and public opinion polling