NAICS 453220 Gift, Novelty, and Souvenir Stores

NAICS Code: 453220

Code Title: Gift, Novelty, and Souvenir Stores

Code Sector: 44-45 - Retail Trade

NAICS 453220 Gift, Novelty, and Souvenir Stores Description

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.


Illustrative Examples

Balloon shops Greeting card shops Christmas stores Novelty shops Curio shops Souvenir shops Gift shops

Cross References

Establishments primarily engaged in--
  • Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
  • Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores;
  • Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.

Alternate Titles

  • Balloon shops
  • Card shops, greeting
  • Christmas stores
  • Collectible gift shops (e.g., crystal, pewter, porcelain)
  • Craft (except craft supply) stores
  • Curio shops
  • Fruit basket or fruit bouquet stores (except exclusively by Internet)
  • Gift shops
  • Gift stands, permanent location
  • Greeting card shops
  • Novelty shops
  • Party goods (e.g., paper supplies, decorations, novelties) stores
  • Seasonal and holiday decoration stores
  • Souvenir shops

NAICS 453220 Crosswalk

Crosswalk between the North American Industry Classification System (NAICS) and Standard Industrial Classification System (SIC) --

Crosswalk between the North American Industry Classification System (NAICS) and International Standard Industrial Classification of All Economic Activities Code Revision 4.0 --

  • ISIC 4773 - Other retail sale of new goods in specialized stores