NAICS 541860 Direct Mail Advertising

NAICS Code: 541860

Code Title: Direct Mail Advertising

Code Sector: 54 - Professional, Scientific, and Technical Services

NAICS 541860 Direct Mail Advertising Description

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.


Cross References

Establishments primarily engaged in--
  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples-are classified in Industry 541870, Advertising Material Distribution Services;
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
  • Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers;
  • Broadcasting exclusively on the Internet--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.

Alternate Titles

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

NAICS 541860 Crosswalk

Crosswalk between the North American Industry Classification System (NAICS) and Standard Industrial Classification System (SIC) --

Crosswalk between the North American Industry Classification System (NAICS) and International Standard Industrial Classification of All Economic Activities Code Revision 4.0 --

  • ISIC 7310 - Advertising