NAICS 454390 Other Direct Selling Establishments

NAICS Code: 454390

Code Title: Other Direct Selling Establishments

Code Sector: 44-45 - Retail Trade

NAICS 454390 Other Direct Selling Establishments Description

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).


Illustrative Examples

Direct selling bottled water providers Direct selling home delivery newspaper routes Direct selling coffee-break service providers Direct selling locker meat provisioners Direct selling frozen food and freezer meal plan providers Direct selling party plan merchandisers

Cross References

Establishments primarily engaged in--
  • Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route--are classified in Industry 722330, Mobile Food Services;
  • Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale--are classified in Industry 454310, Fuel Dealers.

Alternate Titles

  • Bazaars (i.e., temporary stands)
  • Bottled water providers, direct selling
  • Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
  • Christmas trees, cut, direct selling
  • Cigarette stands, temporary
  • Coffee-break supplies providers, direct selling
  • Direct selling of merchandise (door-to-door)
  • Door-to-door retailing of merchandise, direct selling
  • Flea markets, temporary location, direct selling
  • Frozen food and freezer meal plan providers, direct selling
  • Fruit stands, temporary
  • Home delivery newspaper routes, direct selling
  • House-to-house direct selling
  • In-home sales of merchandise, direct selling
  • Locker meat provisioners, direct selling
  • Party plan merchandisers, direct selling
  • Produce stands, temporary
  • Street vendors (except food)
  • Water softener service providers, direct selling

NAICS 454390 Crosswalk

Crosswalk between the North American Industry Classification System (NAICS) and Standard Industrial Classification System (SIC) --

Crosswalk between the North American Industry Classification System (NAICS) and International Standard Industrial Classification of All Economic Activities Code Revision 4.0 --

  • ISIC 4781 - Retail sale via stalls and markets of food, beverages and tobacco products
  • ISIC 4782 - Retail sale via stalls and markets of textiles, clothing and footwear
  • ISIC 4789 - Retail sale via stalls and markets of other goods
  • ISIC 4799 - Other retail sale not in stores, stalls or markets