SIC 5963 Direct Selling Establishments

SIC Code: 5963

Code Title: Direct Selling Establishments

Code Division: G - Retail Trade

SIC 5963 Direct Selling Establishments Description

Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

  • Bakery goods, purchased: house-to-house-retail
  • Canvassers (door-to-door), headquarters for retail sale of merchandise
  • Dairy products, house-to-house-retail
  • Direct selling organizations (headquarters of door-to-door
  • House delivery of purchased milk-retail
  • House-to-house selling of coffee, soda, beer, bottled water, or other
  • Huckters-retail
  • Ice cream wagons-retail
  • Lunch wagons, mobile-retail
  • Magazine subscription sales, except mail-order-retail
  • Magazines, house-to-house selling
  • Milk delivery and sale of purchased milk, without processing-retail
  • Newspapers, home delivery: except by newspaper printers or
  • Party-plan merchandising-retail


SIC 5963 to NAICS Crosswalk

This crosswalk provides a bridge between the replaced Standard Industrial Classification (SIC) and the North American Industry Classification System (NAICS) --